Case Study
+ 34
Total number of homes
across the uk
3
Plans to open a further
three in 2022
Introduction
Country Court was founded in 1983 with the opening of their first care home, Beech Lodge in Holbeach, Lincolnshire. The care home’s reputation soon grew, led by kindness, compassion and dignity. A further seven homes were opened by 1990 establishing Country Court as one of the region's most trusted group of care homes. A combination of nursing skills and a professional, yet homely environment, the model for care continued to expand and today Country Court is both caring for and employing thousands of people across the UK.
Challenge
The care home provider wanted to create a new website and range of literature to feature each home and allow potential customers more detailed and accessible information.
Solution
We commissioned a series of 6 photoshoots across a number of homes and together with art direction they created a quality image bank for website and literature use. A generic brochure was cerated to provide general information alongside a set of double sided A4 leaflets - one for each home fro website download and print.
Outcome
A databased website provided dedicated page sections for each home complete with literature download. Quality photography was used throughout and general branding made consistent and improved. For the first time each home had its own promotional materials set to increase occupancy levels.
