Case Study
102%
sales growth since launch verses
projected target
platform
+ 6%
increase in
sector awareness
Logo/Branding
CloudCapcha produce Innovative Time & Productivity Solutions for Accounting Firms. Their solutions are cloud based and deliver a fresh approach by integrating Microsoft Teams and Azure. When creating a brand image we used a sunrise view to signify this fresh vision together with the clouds to provide a 'Microsoft' style brand impact. Then to promote the features of the product we created a series of images for literature and video showing the product in-use on mobile and desktop screens.
Video
The videos pick up on the sunrise/cloud brand imagery theme and bring it to life with actual footage. This has been expanded upon using the wind turbine theme for sub products such as 'WorkCapcha'. Each video has bespoke voiceovers which we commissioned using the same voice artist that has worked on well known commercials such as one for PC World/Currys. The video's have a deliberate 'Microsoft' / 'Apple' feel to them which helps provide confidence and subtly demonstrates the link the products have.
Literature
As with the videos the literature brings together all the branding elements and showcase how the product works and the benefits it brings to the target audience.
Exhibition
Alongside the core marketing materials we produced a series of exhibition stands, from roller banners to this large format fabric banner which produces an eye catching backdrop at shows.
Social Media Ads
In conjunction with the videos being used to promote the product on social media such as LinkedIn, we also have created a number of advertising campaigns which promote the alignment of clients together with the partnership and compatibility of existing software platforms. And in addition we designed the below seasonal LinkedIn adverts which when re-sized doubled up as images for promotional emails.
