Case Study
60.7%
Website user increase over 7 days
since Christmas Campaign launch
+ 100
Since launch Gifted have partnered
with over 100 clients in just 5 years
Logo/Branding
Gifted Philanthropy deliver multi-million pound fundraising programmes that produce meaningful gifts, not just donations. So, in creating their brand, we knew it would need to represent the company’s values and mission. Excellence in professional standards; innovative planning; results-focused fundraising advice and a stylish, modern image were the key ideas that led to the logo, website design, marketing materials and their first industry book titled, Gifted Fundraising.
Website
The website features the video on the home page together with a host of bespoke functionality which includes an visual overview menu (click the menu icon top left on desktop), large scale flow service diagrams on the services pages, a resources section full of video and downloadable content and a people section that leads to full profile pages incorporating sector banners.
Book
In just under 70 pages, Gifted Asking sets out a framework for discovering who your prospects are and how to make sure that when you ask them for support, you give yourself the best chance of success. The book is designed on brand and takes the Gifted lightened colour image style onto the cover with various typographic divisional techniques through to engage the reader and add variety to the layout.
Email & printed Newsletters
When new stories and content are written we find images to suit them. All get promoted through a number of streams such as email, LinkedIn, the website news section, printed newsletter and post. They are all added and downloadable from the resources section of the website.
Video
We developed a generic video for Gifted to promote their fundraising services. It uses existing branding and photography set to music. Cost and time effective to produce as no new content is required like video shoots or lengthy story boards. It sits on the home page of the website and when clicked pop's up on screen.
Each year throughout December the generic video is replaced on the home page with a Christmas Video. For 2021 we focused on the theme of travelling home for Christmas and mirrored it with a fundraising journey. The rest of the video plays out a number of success stories. A Christmas postcard was also produced using the first frame as an image to tie in with a QR code on the reverse to encourage views.
